Client
Hioren

Studio
Le Bohr Design Office

Project
Visual identity system

Year
2014

The aesthetic market is growing every year , especially the hair care industry. With the right treatment and the use of high-tech equipment, it is possible to solve the vast majority of current hair problems.

The Hiroen was created to act as a company specializing in special treatments for hair loss and recovery of the scalp with the use of high-tech equipment .

The identity of Hiroen was based on the concept of “transformation” plotted by the final letters in different styles in the logotype.

logo

Hioren_logo_ID

stationery

HIOREN_papelaria_1
HIOREN_papelaria_5
HIOREN_papelaria_2

collateral materials

HIOREN_papelaria_4
HIOREN_papelaria_3
HIOREN_vidro_1

Visual identity elements

logo

Hioren_elementos_ID_2

colors

Hioren_elementos_ID_4

full logo

Hioren_elementos_ID_1

typeface
Futura

by Paul Renner

Hioren_elementos_ID_5

description

Hioren_elementos_ID_3
Hioren_elementos_ID_6