Visual identity system
Flexibility and simplicity . These are the main characteristics that guided the entire development project of the visual identity of the Petrobras brand developed by Led Project.
Petrobras, one of the largest companies in Brazil, has grown considerably in recent years. To accompany this growth, a system was created to unify the whole visual universe and create coherence, consistency and relevance at all touch points.
One of the strengths of this project was the creation of exclusive typeface, Petrobras Sans, designed by Dalton Maag and the design team of Led Project.
An important fact in this project was the permanence of the Petrobras logo, created by PVDI, founded by designer Aloísio Magalhães.
by Dalton Maag
Visual identity system guideline
Visual identity elements