Client
Petrobras

Studio
Led Project

Project
Visual identity system

Year
2014

Flexibility and simplicity . These are the main characteristics that guided the entire development project of the visual identity of the Petrobras brand developed by Led Project.

Petrobras, one of the largest companies in Brazil, has grown considerably in recent years. To accompany this growth, a system was created to unify the whole visual universe and create coherence, consistency and relevance at all touch points.

One of the strengths of this project was the creation of exclusive typeface, Petrobras Sans, designed by Dalton Maag and the design team of Led Project.

An important fact in this project was the permanence of the Petrobras logo, created by PVDI, founded by designer Aloísio Magalhães.

collateral material

PETRO_banner110801
PETRO_convite_1

vehicle signage

PETRO_caminhao110803

stationery

PETRO_papelaria_2A
PETRO_papelaria_3
PETRO_papelaria_4

Typeface
Petrobras Sans
by Dalton Maag

PETRO_typo_01

Visual identity system guideline

PETRO_papelaria_1
PETRO_dupla_A
PETRO_dupla_B

Petrobras Magazine

PETRO_revistas_capas_1
PETRO_revistas_capas

Visual identity elements

logo
by PVDI

PETRO_elementos_01

typeface
Petrobras Sans
by Dalton Maag

PETRO_elementos_05

symbol

PETRO_elementos_03

graphics

PETRO_elementos_06

logotype

PETRO_elementos_02

colors

PETRO_elementos_04