Client
Grupo Simões

Studio
Hugo Kovadloff

Project
Visual identity system

Year
2013

The Grupo Simões is one of the largest and most important companies in the northern region of Brazil.

In partnership with the designer Hugo Kovadloff, we developed an identity system to represent the company in all its areas of activity, which ranges from bottling and distribution of beverages Coca-Cola Company, the commercial representation of the brands Honda, Fiat and Ford.

The system sought a representative graphic form of water and the formation of a stylized “S” for brand enhancement Grupo Simões .

signage

GSIMOES_estudos_ID_1
GSIMOES_bases_porta_A
GSIMOES_recepcao_A

stationery

GSIMOES_cartaoB

Visual identity elements

logo

GSIMOES_elementos_ID_1

colors

GSIMOES_elementos_ID_4

logotype

GSIMOES_elementos_ID_2

typeface
Effra
by Dalton Maag

GSIMOES_elementos_ID_5

symbol

GSIMOES_elementos_ID_3

icons

GSIMOES_elementos_ID_6