Visual identity system
The Grupo Simões is one of the largest and most important companies in the northern region of Brazil.
In partnership with the designer Hugo Kovadloff, we developed an identity system to represent the company in all its areas of activity, which ranges from bottling and distribution of beverages Coca-Cola Company, the commercial representation of the brands Honda, Fiat and Ford.
The system sought a representative graphic form of water and the formation of a stylized “S” for brand enhancement Grupo Simões .
Visual identity elements