Client
Michele
Psicóloga

Studio
Le Bohr Design Office

Project
Visual identity system

Year
2005

Michele Faria is a psychologist with expertise in São Paulo. It is reference in the field of child psychology with active participation in national and international scene in the generation of knowledge in child psychology.

The whole Identity was created from the hand gesture. The logo is shaped like an ottoman, ultimate symbol of psychology, related to the object. At the same time, form the letter “M” stylized identifying the professional and the expertise of ​​operation.

signage

MCH_parede_feature

stationery

MIC_papelaria_1
MIC_papelaria_2
MIC_papelaria_3

logo

MICHELE_logo_ID

Visual identity elements

logo

MICHELE_elementos_ID_1

colors

MICHELE_elementos_ID_3

illustrations

MICHELE_elementos_ID_2
MICHELE_elementos_ID_4